lauren emmerson

503.523.8257

lremmerson@gmail.com

linkedin

brixton pitch

conference and retail unit

The Product

This project is courtesy of GLGR, I was a designer on this project. This project was a pitch for Brixton, and their new collaboration with Chevy. Brixton is a surf and skate company based out of California. As a part of this pitch we were asked to design an update for their conference room and a mobile retail unit utilizing a vintage Chevy Truck.

brixton image

Inspiration

brixton image

Process

To match with the aesthetic of the vintage Chevy Truck, we decided to create the retail unit out of a classic Canned Ham Trailer. This gave us a nice flat surface for retail fixtures and displays for the Brixton clothing and hats.

brixton image brixton image

Process

For the Conference Room we went with two options based on their brand archetype aesthetics. One based on skate and music and the other based on a similar vintage Chevy Truck aesthetic as the retail unit.

Chevy Inspired Fixtures

brixton image
brixton image
brixton image

Skate Inspired Fixtures

brixton image
brixton image
brixton image
brixton image

Process

The last part of this pitch was to create Influencer Kits as a part of the introduction of the Brixton x Chevy collaboration. For this I designed two options of toolbox style kits. Each with wear and tear to give them an authentic feel, they were filled with Brixton merchandise, wrench bottle openers and branded shop rags. The logos were laser engraved onto the metal of the toolboxes.

brixton image
brixton image
home